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Meet Your Neighbour: Wild Baby


Wild Baby is a beautiful boutique in Collingwood Downtown offering clothing for babies and children, toys, books, postpartum supplies as well as maternity clothing and wellness gifts that will be appreciated by any new mom.

Mother and daughter team Annett Hoit and Cassidy Dinsmore opened the doors to this delightful space in October of 2022 and they carefully select the beautiful products they offer based on quality, sustainability, and ethics. Each product is hand-picked, tried, and tested. Most importantly, each product is one that they personally absolutely love and use.

Annette moved to the area 16 years ago, drawn here initially for skiing. Her daughter Cassidy (Cass) followed in her path after graduating from university.  “Mum and I have always talked about how much fun it would be to run a business together, we have very tight knit relationship and when I was about 6 months pregnant, the business model for Wild Baby started to emerge,” recalls Cass.  “We choose the products we offer for longevity and quality over quantity and the toys we offer are Montessori based which focuses on self-directed activity, hands-on learning and collaborative play,” Cass further explains.

“We really like being in the heart of downtown Collingwood, we love the foot traffic and all the events that draw people here.  Plus, the diverse dining scene is fantastic! We really enjoy so many of the local restaurants like Gibsons, Sol Kitchen and Fish & Sips to name just a few,” adds Annette.

Fun fact: Wild Baby is one of the select retail locations that sell cuddle + kind hand knit dolls and baby animals.  Every doll sold provides meals for 10 children in need and cuddle + kind dolls are on Oprah’s favorite things list.

When Cass, a busy new mom finds some downtime, she enjoys spending it with her Clydesdale Jordy, mini donkey Ella and pony Stella. “Being a small business owner and a new mom is a lot of work, but it’s important to take some time for yourself when you can.  When you are getting ready to launch your own business, you can’t wait for everything to be perfect because you’ll have time to adapt and adjust as you move along.  Get in your space, open the doors, and get going,” advises Cass.

The next time you’re in need of the perfect gift for a new baby or mom, pop into Wild Baby in Collingwood Downtown. Find Wild Baby at 143 Hurontario Street in Collingwood Downtown, or on-line at  Follow them on Facebook or Instagram

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